Concept · Equine data · 2026
Thoroughbase
A mobile-first virtual barn that turns a racehorse’s RFID chip into one complete, permission-aware record.
Read case studyHi, I’m Tristan · UX Researcher & UI Designer
Research that makes complex things feel simple.
Hi, I'm Tristan! I'm a UX Researcher and UI Designer with 8 years of experience helping teams understand the people they're designing for, and turning what I learn into experiences that feel simple and intuitive. I'm curious by nature: I love digging into research, asking thoughtful questions, and iterating until we land on the best possible solution.
Open to new opportunities · South Florida · Open to remote
8 yrs of asking “why?”
Interviews → insights → impact
Mobile-first, always
8
years in research, design & digital
30+
customer care pros in AmEx research
20
organizations in my latest study
12+
servicing journeys designed at AmEx
- User interviews
- Contextual inquiry
- Usability testing
- Card sorting
- Tree testing
- Surveys
- Heuristic analysis
- Affinity mapping
- Journey mapping
- Personas
- Competitive analysis
- A/B testing
- Stakeholder workshops
- Moderated & unmoderated studies
Selected work
Case studies with the research left in
American Express
Membership Rewards
Modernizing points redemption, history and reversal journeys for global Customer Care Professionals.
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American Express · 2022 – 2025
Intuitive Servicing Portal
Building a research practice and designing a dozen-plus servicing journeys for a global internal platform.
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Client project · 2022
Decatur Healing Arts
Bringing the in-person experience online for a community-based holistic wellness center.
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Class project · 2022
BicycleSPACE
Reinventing the wheel: turning a local bike shop’s site into an informational hub and community platform for cyclists.
Read case studyHow I work
From messy reality to confident decisions
- 01
Understand
My first step with any project is to understand the current experience and conduct a heuristic analysis.
- 02
Define
Frame hypotheses, success metrics and constraints; draft problem statements and key jobs-to-be-done.
- 03
Plan research
Select methods (interviews, usability tests, surveys, A/B tests), recruit target users and plan the study.
- 04
Synthesize
Affinity-map findings, surface themes and pain points, craft personas and prioritize by impact and effort.
- 05
Prototype & test
Iterate from low- to mid- and hi-fi; run rapid usability tests to validate flows, IA and copy.
- 06
What's next
Roadmap features, scope the MVP and releases, track KPIs and outline ongoing research.
Essay
An AI Perspective
How I think about AI in user research and design, the future of UX, and partnering with engineers in an AI-forward team.
Kind words
What clients said
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“You are a fantastic team, very professional, passionately committed to what you are doing.”
Nataly BaizClient
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“This extends the intuitive and generous in-person experience of walking into the business to the digital space.”
Ariel DuncanClient
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“I love that you are very organized and put everything together… you set everything ready to go to next steps.”
Nataly BaizClient
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“I love the new website. When can I make it live?”
Nataly BaizClient