Tristan Machado

Resume

8 years of research, design & curiosity

The highlights are below. Grab the PDF for the full version, including project history.

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Experience

  1. Aug 2026 – Oct 2026 · Contract

    UX Researcher · Cardinal Health

    • Moderated / co-moderated more than half of 20+ interview sessions, one-on-one and group, with participants from 20 organizations.
    • Evaluated sign-on across 12+ enterprise systems and found the biggest friction lived in broader access and account management workflows.
    • Synthesized findings into stakeholder summaries, journey maps and a final readout with problem statements and a recommended roadmap.

  2. Sep 2025 – Jul 2026

    Freelance UX/UI Designer · Independent

    • Designed and redesigned websites for independent clients across desktop and mobile, optimizing every layout for mobile first.
    • Partnered directly with clients to understand their goals, audiences and content, and turned them into clear site structures and page layouts.
    • Created wireframes, prototypes and high-fidelity designs, iterating on client feedback through each round of review.
    • Applied UX best practices for navigation, readability and accessibility so every site was easy to use on any screen.

  3. Nov 2022 – Aug 2025

    UX Researcher / UI Designer · American Express

    • Defined and implemented a scalable UX research process, including intake standards and research frameworks.
    • Ran moderated and unmoderated studies with 30+ Customer Care Professionals before and after launch.
    • Led compliance research for the UK and Canadian markets and translated insights into a dozen-plus servicing journeys.

  4. Oct 2021 – Nov 2022

    UX Designer / Project Manager · The Brand Hub Agency

    • Led end-to-end redesign and migration projects for consumer-facing client websites.
    • Introduced colleagues to new research methods and coached them in putting them into practice.

  5. Jun 2020 – May 2021

    Project Manager / User Researcher · Letsfit LLC.

    • Defined personas and mapped journeys to uncover habits, preferences and engagement triggers.
    • Managed, coached and mentored a team of five creating consumer-facing digital content.

  6. Nov 2018 – Apr 2020

    Account Executive / User Researcher · Easel Media Group

    • Analyzed audience behavior and engagement data and turned it into insight reports for client stakeholders.